Director Marketing

Title: Director - Marketing
Location: Atlanta, GA
Around 14-16 years experience
(MBA desirable), strong/proven B2B marketing experience, with strong focus on digital marketing. Experience in IT/ITES
sector, with specific experience in marketing
digital/AI/automation/data analytics and cloud services would be preferred;
experience in travel transportation and BFSI vertical marketing would be a
plus.

Role:

Responsible for overall
marketing in the region, aligned to business priorities and corporate agenda.
Reports to the Global Head of Marketing, with dotted line to the BU Head.

KRAs:

Develop
the marketing strategy and annual plan to help meet the specific business
priorities for the region and support the overall corporate agenda for
growth.

Budget
and quarterly operational plan to execute on the marketing priorities.
Budget control and reporting.

Develop
execute appropriate strategies and tactics to drive the three
primary Marketing priorities for NTL:

Brand
Development:

Support
Brand building to create awareness and consideration; differentiated
messaging that strengthens and projects the global US specific positioning of NTL

Drive
Vertical/Horizontal level positioning and brand building relevant to the
region, using all channels: digital, PR, AR and content/thought
leadership

Drive
a regional PR program, aligned with Corp PR guidelines and working with
a global PR agency

Market
Development:

Support
and actively drive the Analyst Advisor relations program for the
region, working closing with global AR, to leverage and positively
impact the key influencer community relevant for the region.

Leverage
industry bodies and associations as appropriate.

Business
Development:

Develop
execute lead generation campaigns to support acquisition of
business with targeted accounts.

Deploy
integrated marketing tactics (online offline) as appropriate to
create customer engagement through the buying cycle. Leverage the
marketing automation system to deploy appropriate lead nurturing
campaigns, working with consistent “best-in-class” frameworks.

Support
the growth agenda with existing accounts through sharply focused ABMs.

Close
co-ordination with sales to ensure proper alignment and sales
enablement.

Leverage
the practice organization to build thought leadership and impact these
campaigns.

Marketing
Effectiveness:

As
part of the core marketing leadership, have to contribute actively
collaboratively to building the marketing functional effectiveness. Take
ownership of key cross functional areas to help build team competency.

Marketing
Ops: appropriate measurement of KPIs, tracking, reporting through
monthly/quarterly dashboards and reports.

Skills Competencies:
All round proven B2B marketing
experience and hands on knowledge of the following areas:

Brand
building strategy and tactics - using a multi-channel approach
(web, social, content marketing, AR, PR), to create brand
awareness/salience

Analyst
relations – how to effectively leverage this channel to create
positive perceptions for the brand and generate business
leads/opportunities

Field
marketing:

Demand
Generation strategies/tactics, lead generation using proper lead
scoring/nurturing methodologies, operational knowledge of marketing
automation systems

Integrated
marketing: specific knowledge of how to run multi-channel
campaigns, using online and offline channels to create
brand impact and generate leads; good understanding of the relative
effectiveness of these channels (what works and what doesn’t)

Marcomms: to
develop appropriate communications for ongoing engagement with
prospects/customers and analysts/advisors

Sales
enablement sales interlock: ability to develop key
artifacts and assets and help sales communicate the key messages; work
closely with sales to ensure alignment and interlock

Digital
and Content Marketing Expertise: knowledge of digital and content marketing techniques. Good understanding of what works, what
doesn’t and how to cost effectively leverage these.

Team
management skills ability to operate in a global functional and
matrix structure
Behavioral Attributes:

Leadership,
drive, energy

Strategic
thinking

Executional
excellence

Collaborative,
borderless, positive “can do “ attitude

Ownership,
commitment, responsibility

Self-starter,
initiative, resourceful

Global
mindset

Analytical,
numerical, Creative, innovative
thinking

Excellent
oral and written communication ability

Team
management Ability to lead and “be led”