Marketing Cloud Consultant
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Connecticut
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Other
Job Description
Primary Responsibilities:
(1) Able to code in HTML
(2) well versed with table concept
(3) hand-on coding expertise
(4) Provide ongoing support for Salesforce Marketing Cloud (Marketing Automation Platform).
(5) Candidate should possess Marketing Automation/ Digital Marketing best practice knowledge as well as ‘hands-on’ development of emails, journeys, and automations.
(6) This individual will be working in partnership with the business on the execution of various marketing campaigns and provide technical expertise and guidance.
Other Responsibilities:
• Support implementation of Marketing Automation Platform (Salesforce Marketing Cloud).
• Define and explain technical requirements for marketing strategies, plans, and processes.
• Involved in maintenance and/or enhancement of campaigns and the marketing database including design of various data integration solutions.
• Ensure that marketing data integration solutions are consistent with enterprise data strategy.
• Support the various governance requirements for the use of the platform.
• Prepare and conduct testing to ensure correct functioning of the program designed.
• Establish and continuously improve standardized processes for the full scope of marketing processes including lead qualification/scoring, lead nurturing, list and segment management, and revenue based reporting.
• Provide input/recommendations where marketing strategy can be enhanced by current technology.
• Ensure all marketing interactions are compliant with local and federal privacy and governance laws.
• Stay current with marketing operations trends. Actively contribute to marketing operations community.
• Operationalize analytics by integrating analytical results directly with operational systems for faster decision making.
• Extract data out of the marketing automation platform and integrate with the existing Analytics Data Store.
Knowledge / Skills:
• Experience with Marketing Automation platforms such as Marketing Cloud (ExactTarget), Eloqua, Marketo, Pardot or HubSpot.
• Must have Hands on knowledge of Internet development technologies like HTML for email template setup.
• Power user experience with SAAS solutions such as salesforce.com highly desirable.
• Excellent communication skills to communicate with marketers on the business side.
• Ability to meet deadlines, manage multiple tasks, and track details in a fast-paced environment effectively and efficiently.
• Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized.
• Excellent verbal and written communication - including the ability to interact effectively with all levels of staff and management.
• Strong interpersonal skills and ability to work well with other team members, sales, CRM, product development, customers, etc.
• A proven record, strong knowledge and experience with Marketing Automation technology platforms (preferably Marketing Cloud) required.
• Track record of supporting successful demand generation programs with breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting analysis.
• Developed and implemented reporting programs in marketing automation platforms.
(1) Able to code in HTML
(2) well versed with table concept
(3) hand-on coding expertise
(4) Provide ongoing support for Salesforce Marketing Cloud (Marketing Automation Platform).
(5) Candidate should possess Marketing Automation/ Digital Marketing best practice knowledge as well as ‘hands-on’ development of emails, journeys, and automations.
(6) This individual will be working in partnership with the business on the execution of various marketing campaigns and provide technical expertise and guidance.
Other Responsibilities:
• Support implementation of Marketing Automation Platform (Salesforce Marketing Cloud).
• Define and explain technical requirements for marketing strategies, plans, and processes.
• Involved in maintenance and/or enhancement of campaigns and the marketing database including design of various data integration solutions.
• Ensure that marketing data integration solutions are consistent with enterprise data strategy.
• Support the various governance requirements for the use of the platform.
• Prepare and conduct testing to ensure correct functioning of the program designed.
• Establish and continuously improve standardized processes for the full scope of marketing processes including lead qualification/scoring, lead nurturing, list and segment management, and revenue based reporting.
• Provide input/recommendations where marketing strategy can be enhanced by current technology.
• Ensure all marketing interactions are compliant with local and federal privacy and governance laws.
• Stay current with marketing operations trends. Actively contribute to marketing operations community.
• Operationalize analytics by integrating analytical results directly with operational systems for faster decision making.
• Extract data out of the marketing automation platform and integrate with the existing Analytics Data Store.
Knowledge / Skills:
• Experience with Marketing Automation platforms such as Marketing Cloud (ExactTarget), Eloqua, Marketo, Pardot or HubSpot.
• Must have Hands on knowledge of Internet development technologies like HTML for email template setup.
• Power user experience with SAAS solutions such as salesforce.com highly desirable.
• Excellent communication skills to communicate with marketers on the business side.
• Ability to meet deadlines, manage multiple tasks, and track details in a fast-paced environment effectively and efficiently.
• Highly self-motivated, highly productive, results-oriented, positive can-do attitude, analytical, team player, detail-oriented, and organized.
• Excellent verbal and written communication - including the ability to interact effectively with all levels of staff and management.
• Strong interpersonal skills and ability to work well with other team members, sales, CRM, product development, customers, etc.
• A proven record, strong knowledge and experience with Marketing Automation technology platforms (preferably Marketing Cloud) required.
• Track record of supporting successful demand generation programs with breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting analysis.
• Developed and implemented reporting programs in marketing automation platforms.